What Makes Foley & Puls Different?

At Foley & Puls, we do things differently.  We don't just gather data and create reports, we focus on the measures of market performance.   Our Market Research for multifamily real estate looks beyond the high-level indicators such as current market performance, inventory structure, employment growth and new supply.  We delve into the details – where the real performance of a project is determined - taking into consideration demographic projections, renter spending habits, income-driven demand, household income being captured, inventory structure and price sensitivity by unit type and square footage range. 

The depth of our analysis defines where a project’s potential can be enhanced.  Because the war for the consumer is won at the unit-type level,  we examine the market at the unit-type and square footage level.

Foley & Puls utilizes economic data and forecasts from governmental, public and private sources in the preparation of our reports.  Sources include: US Census, Bureau of Labor and Statistics, Texas Workforce Commission, Federal Reserve, Texas A&M University Real Estate Dept., Nielsen/Claritas as well as employment data from state and local governments.

We use our methodology when we evaluate an investment opportunity whether it is a For-Sale, or Rental project. Although our modeling is essentially the same, we tailor the research and reports to reflect the individual aspects of the Rental and For Sale market.

Typical strategic research and analysis for Rental and For Sale projects includes:

• Market Performance
• Current and Future Supply
• Target Markets
• Demand Drivers (Macro & Micro)
• Project Competitive Advantages
• Product Concept
• Manager Interviews
• Absorption Rates
• Mobility Rates
• Renter/Buyer Behaviors